Hansaplast_Cyberplast

The development of ideas is part of the education at the Miami Ad School Europe. This is a great but fictional work of our student Pavlina Vlachopoulou. The task was to show the potential of a mainly analogue brand in…

Hansaplast_Cyberplast

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The development of ideas is part of the education at the Miami Ad School Europe. This is a great but fictional work of our student Pavlina Vlachopoulou.
The task was to show the potential of a mainly
analogue brand in the digital world. The idea was based on the insight that
people around the world cover their webcams with bandaids to protect
themselves from camera hacking. Hansaplast, one of the world‘s most trusted
wound care brands, will release a special edition bandaid designed
specifically for webcam use.

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